Coins & Tokens

Brendan Eich, co-founder of Mozilla and Firefox, designed the Basic Attention Token (BAT) using blockchain technology to improve the security, fairness, and efficiency of digital advertising.

What is Bat?

It is the Brave web browser's native token, developed on Ethereum (ETH). BAT's white paper was published on January 7, 2018. Although a beta version of the Brave browser is available for download, the project is still in development as of 2021. The Brave browser has 36.2 million monthly active users and 12.5 million daily users as of September 23, 2021.

How does it work?

The Basic Attention Token (BAT) is a cryptocurrency that runs on the Ethereum blockchain and is accessed using the Brave web browser. On the Brave platform, the BAT token is utilized as a method of payment for a variety of advertising services. It's made to be shared across users, advertisers, and publishers. It's based on an uncommon concept that's crucial to advertising organizations in the digital age: user attention.

BAT's creators want to change the way advertising is done in the digital age. Current trends, they believe, are disadvantageous to users, publishers, and advertisers alike. Users are bombarded with adverts and trackers, as well as malware that is becoming more aggressive and powerful.

Use in practice

As platforms like Google and Meta (previously Facebook) push down the price of information while taking a large portion of advertising revenue, legacy publishers have seen their ad revenues plummet. Furthermore, bots and malware can cause increasing amounts of damage each year, and platforms have had reputation issues. Furthermore, because platforms dominate these functions, advertisers lack appropriate targeting strategies and information to convey their content effectively.

How can I earn?

BAT's creators think that by measuring how consumers engage with digital advertising content and preserving that data in a distributed ledger, they can improve the digital advertising experience for advertisers, publishers, and users. Users will see fewer advertisements and material that is more relevant to them. Publishers will develop new revenue streams. Advertisers will be able to better target specific users based on user content choices and interests that have been established. They will also be able to detect and prevent fraud more effectively.

Website

Visit the official cryptocurrency website. It contains detailed valuable information about the coin and the project. You'll also find answers to frequently asked questions, various support and training tools, or interesting coin news and articles.

WhitePaper

WhitePaper is a basic informative document that contains a detailed description of a crypto project, its purpose, the idea of its creation, technical specifications, statistics, diagrams, roadmap, and other important facts, including information about the coin and its use and future potential. It is usually created by the founders or developers of a crypto project.

Watch the video below to learn more.

Watch the video below to learn more.